Today, your resume is online. Linkedin is one component amongst the sphere of online personal brand building. As you know, LinkedIn is the largest online networking site, and highly useful for job seeking. Tons of major recruiters use ths site to proactivly prospect potential employees. So, your personal profile needs to be intact to lure recruiters to contact you for that management gig.

Complete Your Profile

To get the most out of your LinkedIn profile, you need to make sure it is complete. On the right side of the profile, there's a profile strength meter that guages completeness of your profile. The goal is to get to an all star level.

Once you hit All-star and although you may have completed all that you can, the meter will always show you are not at 100%.

There's five levels.

  1. Beginner
  2. Intermediate
  3. Advanced
  4. Expert
  5. All-Star

Complete these eight areas to boost the meter to all-star.

  1. Summary
  2. Industry and location
  3. An up-to-date current position with a description
  4. Two past positions
  5. Education
  6. Your skills
  7. A profile photo
  8. At least 50 connections

Compose your Wonderful Summary

This is your introduction. This is your personal evelator pitch. This is the first thing the recruiter will read. The summary complements your education and experience, and presents your personality to the recruiter. After reading the recruiter, should want to meet with you one-on-one.

Your Industry and Location

Although a simple field, the field is very powerful. The industry and location values go into an algorithm for recruiters that conduct regional searches for that specific industry.

An Up-to-date Current Position

Add company, title, location, time, and description. For  the description, miror  your current job description to those in job posting for which you would like to apply. Career sites are similar to dating sites. The site wants to find the perfect match. Using similar words, phrases and function from existing job posting will the help Linkedin's search engine locate you easier.

Past Positions

For some, this may be difficult if you only worked one job since college. If so, break that single job into multiple position you've held during your tenure at that company. This highlights your upward mobility and promotions, and shows recruiter the breadth of knowledge you hold within that industry.


Over the years, talking to recruiters, experience seems to outweight education. However, that does not mean you can skip this entry. Education shows attributes about your personality and work ethic. Don't neglect to highlight certificates received from extension courses at your local university.

You Got Mad Skills Son

Showcase your skills. Again look at job postings, and find similar skills you acquire that companies require. Post at least three skills to boost the meter to an all-star level.


Ah the cliche, a picture is worth a thousand words, and especially for employment. Although Linkedin doesn't care what's in the photo for completeness, recruiters care.  Please no selfies. Get a professional headshot. Dress appropriately in the photo with business attire. Your seeking credibilty with potential employers.

Network the Linkedin Way

One of the useful features with Linkedin is the degree of seperation. Understanding that a job may be one degree of seperation from an old colleague ten years ago will get you motivated to networking and building your connections.

Start with your existing colleagues and friends. Then move to your alumni from college. As you attend business mixers or networking events, afterwards search for people you met on Linkedin. Soon enough your network will ramp up quickly.