


To be able to have perspective is critical. For people that don’t have perspective, they have tunnel vision, and really do not think about how to pivot and thinking the bigger picture.
Keith Marcel Radford is the general manager for Uber in the Atlanta market. Whether analyzing profit and loss statements, creating marketing campaigns and initiatives, or focusing on public policy, the Atlanta native is responsible for the growth and success of Uber in Atlanta.
Radford's diverse background from managing investment portfolios to facilitating real estate acquisition coalesces perfectly to launch Uber in Atlanta. Along with launching Uber in Atlanta, he helped launch Uber in Los Angeles and Philadelphia.
Uber personal driving services in some instances replace people driving, and making it easier and cheaper to get around the city. With the accessibility and ease you use, Uber has caught wildfire in the city of Atlanta.
“A key to sucess is to be a sponge, asking questions and having the desire to know more,” says Radford.