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With legacy you learn from the past to create a better future. Whittley's father worked over 30 years with Milwaukee County Transit System, and instilled a strong work ethic into him.

“Generationally it should carry forward so that the next generation has higher and higher plateaus to stand upon to reach greater objectives in life.”

Job security was important to men in that period. Getting and holding a job was the objective.

His father's job security laid the foundation for Whittley to attend college and also to take risks for his career. Whittley founded the award winning, lifestyle-marketing agency, Liquid Soul 14 years ago.

"I'm teaching my daughters to be risk takers, but also to be very calculated."

Now, Whittley is in a position in life to lay a better foundation for his two daughters, and see them achieve greater things.

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