Crawl Before You Walk
A brand is like a child. You need to crawl before you walk. Owners need to nurture the business through the infancy stages. As the business matures, the business will be self-sufficient.
Tankard, who recently had his first child with his wife, launches Brikkhouse via an online platform first to ensure appropriate growth and stay organic. As the business matures, he will begin delve into department stores.
“Sometimes, like with a child, until the child is old enough to talk for themselves, speak for themselves and have a certain level of authority over their own lives, you have to speak for the child. And it’s the same thing with the brand. When the brand is strong enough to speak for itself, the person behind the brand doesn’t have to speak for it,” he explains.
Tankard also has the guidance and advice of his father, former pro-basketball player and musician Ben Tankard, who encourages a system, called “personal mastery” to help him plan efficiently and rid any potential procrastination. The system requires you to complete a set of activities such as praying, eating breakfast, exercising and planning your day or vision all before you workday starts.
“Now I’m not a morning person, so I don’t do this every day before 9:00, it’s usually every day before noon,” he jokes. “You can master yourself. Master your habits. Master your skillsets for this product you’re trying to launch. Dad says to master yourself so you can master your brand.”
Turn Dream to Reality
When you decide to turn a hobby, a dream, a passion or even an interest into a brand or business, you have to be able to believe in your vision. You have to see it and believe it before you can convince anyone else to understand it. It is never too late to achieve success, and as Tankard reminds us, “there is never a perfect time to pioneer anything.”
However every dream, regardless of how big or small, needs some sort of a plan in order to make it expand. Create goals, and recognize what resources and activities needed to reach those goals.
“Sometimes when you don’t have enough money that means being bold enough to sit down with a sheet of paper and make a plan. That means you have to take that dream and you have to chop it up into bite sized pieces where you have your monthly goals, weekly goals or even your daily goals,” says Tankard.
Put aside the fear that those goals cannot be met. Do not get thrown off your game by comparing yourself to the competition. Your brand is your own.
“For me, it took courage for me to even rise to the occasion and even look for fabric or someone to help me customize my ties. Get started wherever you are and you’ll learn as you go. Don’t let your ignorance intimidate you. Get out there and do it and ask the right questions of the right person. Keep at it and you will be right in the middle of what was once a dream,” says Tankard.